They always say that “an ounce of prevention is worth a pound of cure.” And in the world we live in today, disasters, accidents and any form of misfortunate events can happen anytime — especially if we are not prepared for such. That is why Globe Business held a Business Continuity Forum here in Cebu City in pursuit of promoting disaster prevention and preparedness initiatives for companies — a first of a series of continuing thought-leadership engagements with its corporate customers which will take place in the Visayas region as well as in key provincial cities around the Philippines.

Globe Business — the enterprise ICT arm of Globe Telecom — held the first Cebu Business Continuity Forum at the Cebu Marriott Hotel. Officials from several companies, subject experts from the government and industry opinion leaders were present during the event, providing vital insights and other information on the importance of preparedness and prevention in terms of unfortunate events that can affect one’s business, properties and even lives.

Business Sectors focused on are Finance, IT-BPO, Retail, Manufacturing, Agricultural, Healthcare and Transportation as well as other Private Sectors.

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The Forum stared with Globe’s VP for Enterprise Marketing Charmaine Pamintuan, who welcomed the delegates and provided an overview of the forum’s objectives. Ayala Corp.’s External and Government Relations Ambassador Marciano Paynor on the other hand delivered the opening keynote, focusing on contingencies and measures to win over threats of calamities and disasters, while Cebu’s Provincial Disaster Risk Reduction and Management Officer Baltazar Tribunalo gave insights on the government’s readiness and the LGUs’ critical response system in times of crises.

“As a company which gives premium on preparedness and being proactive in business continuity, Globe is proud to be part of this initiative to keep enterprises on their toes when it comes to business continuity,” said Ms. Jasmine Garrido, Globe Enterprise Regional Marketing Head. “The Cebu Business Continuity Forum is a venue to heighten the awareness of our fellow Visayan leaders in the business circles as well as the communities we serve on how we can adapt to the ‘new normal’ in our changing world and commercial environments” she added.

Globe Vice President for IT-Enabled Services Rey Lugtu and Globe Vice President for Enterprise Marketing Charmaine Pamintuan

Also during the forum, a “Readiness Checklist” session was held, headed by Globe’s Head of External Affairs, Ms. Jocel de Guzman. She also shared Globe’s Bangon Pinoy program in connection with last year’s Tyhpoon Haiyan calamity, the current 1 Phone drive aimed to convert discarded phones into classrooms in nearby Aklan province. She also talked about the telco’s Project Wonderful campaign.

Key Globe executives and officers like G-Xchange’s President Paolo Baltao, Globe IT Consulting Services Director Gilbert Virtucio, Unified Communications Director Louie Villanueva and Senior Product Manager Sam Dichoso were on hand to providing valuable learning on the topics of resource and technology readiness. Philippine Associated Smelting and Refining Corporation AVP Mark Yap gave a testimonial talk on the key success factors in business recovery, and Director General of the Phil. Information Agency Usec. Jose Mari Oquinena talked about people readiness and the key factors in developing a proactive and resilient mindset. The forum concluded with Globe’s VP for IT-Enabled Services Rey Lugtu with a short discussion on managing risks to technology.

These kind of efforts can surely make a difference in terms of making our communities safer and more prepared when we get struck by calamities and natural disasters, as they are inevitable and can come unannounced.

For more information on creating a wonderful ICT landscape for your business, visit business.globe.com.ph.