Fellow bloggers and web publishers, it has been so long that everyone of us are participating in the Google Adsense advertising program as a way to monetize our websites or blogs.
But we don’t have any idea how much exactly Google is sharing to us from the total revenue generated from advertisers. There have been lots of predictions from experts about revenue sharing, but those are just hypothetical. To clear all those wild guesses, Google finally revealed the revenue sharing for two main Adsense products – the Adsense for Content and Adsense for Search.

In a blog post:

…AdSense for content publishers, who make up the vast majority of our AdSense publishers, earn a 68% revenue share worldwide. This means we pay 68% of the revenue that we collect from advertisers for AdSense for content ads that appear on your sites. The remaining portion that we keep reflects Google’s costs for our continued investment in AdSense — including the development of new technologies, products and features that help maximize the earnings you generate from these ads…

We pay our AdSense for search partners a 51% revenue share, worldwide, for the search ads that appear through their implementations. As with AdSense for content, the proportion of revenue that we keep reflects our costs, including the significant expense, research and development involved in building and enhancing our core search and AdWords technologies… 

The quoted statement above simply means that for a $100 worth of Adsense for Content advertising that appeared on the website, the publisher will receive $68 and Google will receive $32. And basically, for the total advertising that appeared in the Adsense for Search product- 51% for that goes to the publisher. Nevertheless, I can say that the said revenue share is fair enough both for Google and publishers.

How about you, what can say about the Adsense Revenue Share?

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