Skip to content

Tag: Research

Nielsen Study Shows Filipinos Didn’t Spend Too Much Money on New Gadgets in Q4 2013

A decline in the country’s tech sales has been recorded during the last quarter of 2013 as the Philippines has been hailed “Asia’s 2nd most Optimistic Consumers” in the recently conducted Nielsen Consumer Confidence Index despite the devastating aftermath of Typhoon Yolanda, leaving many dead and homeless in the Central Philippine Region.

Nielsen Q4 Consumer Confidence IndexIn the said study conducted between November 11 – 29, 2013, a result of above 100 denotes consumer optimism, while anything below 100 indicates a pessimistic behavior. Indonesia got a consumer index of 124 during Q4, while the Philippines came second with 114 — still an impressive number because it was then when typhoon Yolanda struck the Country. “As expected the sentiment of Filipino consumers went down as a result of the devastation of typhoon Yolanda,” according to Nielsen Philippines Managing Director Stuart Jamieson. “As a consequence, they are examining their personal finances closely and are becoming more cautiously optimistic and dynamic in their choices around spending and saving.”

Founding-Editor of Cebu Tech Blogger where he shares insights in Digital Marketing, Ad Ops, Tech, Startups, Technopreneurship, Life Goals and Hacks.

He’s the brainchild and ninja of a Cebu-based Digital Marketing agency, TekWorx — with ventures AdWorx, an Outsourced Ad Ops agency, and BlogWorx, a full-fledged Blog Development service. Read his Full Curriculum Vitae.

For consultancy, services, speaking engagements, blog partnerships or media invites, click here. Alternatively, get in touch with him on Messenger.

Virgin Galactic’s Space Tourism Arrives in 2014

As 2013 closes Virgin Galactic has just recently tested re-entry of their VSS Enterprise, originally known as SpaceShipTwo spacecraft at a maximum altitude of 46,000 feet above the ground. This has been Richard Branson’s lifelong dream which is to commercialize space or otherwise known as to make space flights more affordable for ordinary people to venture out there and see the stars, planets, nebulas, comets and asteroids with their own naked eyes. The second test (yes there had been two re-entry tests already) was a success and if you can recall the SpaceShipOne took to the skies just over 2 weeks ago at the New Mexico facility.

Virgin Galactic

Is it for Profits or for Science?

At $250,000 per flight it is by far the cheapest way to get to space or I should say low Earth orbit is the technical term for it. The Russians charge $20 million to take a 2-week vacation in their Soyuz space craft with their own version of space tourism; however, that program ended in 2009 and they will require you to go through cosmonaut training before strapping yourself with a couple of billion tons of rocket fuel.

Founding-Editor of Cebu Tech Blogger where he shares insights in Digital Marketing, Ad Ops, Tech, Startups, Technopreneurship, Life Goals and Hacks.

He’s the brainchild and ninja of a Cebu-based Digital Marketing agency, TekWorx — with ventures AdWorx, an Outsourced Ad Ops agency, and BlogWorx, a full-fledged Blog Development service. Read his Full Curriculum Vitae.

For consultancy, services, speaking engagements, blog partnerships or media invites, click here. Alternatively, get in touch with him on Messenger.

Trend Micro Rated Android 2.3 As Least Secure Mobile OS

A report from Trend Micro entitled “Enterprise Readiness of Consumer Mobile Platforms” rated Google’s Android 2.3 (Gingerbread) as the least secure mobile operating system.

Compared to BlackBerry 7.0, iOS 5, and Windows Phone 7.5 – Android 2.3 got the lowest rating of 1.37, which refers to the OS average score based on several factors that Trend Micro considered including Built-in security, Application security, Authentication, Device wipe, Device firewall, Data protection, Device protection, Corporate managed email, ActiveSync support, Mobile device management, Virtualization, and Security certifications. Trend Micro selected Android 2.3 on its analysis over other versions of the OS since it’s the most dominant installed version across all devices in the market. The poor rating of Android is due to its market fragmentation issue, citing that even Android 4.x does include better security, most of the devices are still on Android 2.x and Google has no central means of providing OS updates.

Founding-Editor of Cebu Tech Blogger where he shares insights in Digital Marketing, Ad Ops, Tech, Startups, Technopreneurship, Life Goals and Hacks.

He’s the brainchild and ninja of a Cebu-based Digital Marketing agency, TekWorx — with ventures AdWorx, an Outsourced Ad Ops agency, and BlogWorx, a full-fledged Blog Development service. Read his Full Curriculum Vitae.

For consultancy, services, speaking engagements, blog partnerships or media invites, click here. Alternatively, get in touch with him on Messenger.