Skip to content

Tag: Sun Cellular

Trio 20, Yet Another Offer from SMART and Sun Cellular Merger

PLDT-owned Smart Communications and the recently acquired Sun Cellular, together with Talk ‘N Text, launched another voice and SMS package, this time for prepaid subscribers. Called Trio 20, for just Php20 a day – prepaid subscribers of SMART, Sun, and TNT will enjoy sending 200 texts and a total of 15-minute voice calls across the three networks.

To avail the service, just text TRIO20 to 2477, either from any SMART, Sun, or TNT number.

Founding-Editor of Cebu Tech Blogger where he shares insights in Digital Marketing, Ad Ops, Tech, Startups, Technopreneurship, Life Goals and Hacks.

He’s the brainchild and ninja of a Cebu-based Digital Marketing agency, TekWorx — with ventures AdWorx, an Outsourced Ad Ops agency, and BlogWorx, a full-fledged Blog Development service. Read his Full Curriculum Vitae.

For consultancy, services, speaking engagements, blog partnerships or media invites, click here. Alternatively, get in touch with him on Messenger.

NTC Approves PLDT’s Acquisition of Digitel; Smart and Sun Cellular Merged to Beat Globe Telecom

The National Telecommunications Commission (NTC) on Wednesday has approved PLDT’s application to acquire 51.55% share, amounting to Php 69.2 billion of Digital Telecommunications Philippines, Inc. or Digitel.

Digitel is the Philippines’ second largest fixed-line telecommunication company and owns the country’s third largest mobile telco, Digitel Mobile Philippines or more popular as Sun Cellular. The planned acquisition of PLDT over Digitel (originally a subsidiary of JG Summit Holdings Inc.) which is an “all-share transaction” first broke the news in March, which raised concerns from consumers for possible substantial market dominance leading to cutthroat competition.

Now that the acquisition of Digitel is official, that makes the Pangilinan-led telecom giant the owner of Sun Cellular. And that means Smart Communications and Sun Cellular are merged to beat the Ayala-led Globe Telecom in mobile/cellular telephony and broadband services.

Founding-Editor of Cebu Tech Blogger where he shares insights in Digital Marketing, Ad Ops, Tech, Startups, Technopreneurship, Life Goals and Hacks.

He’s the brainchild and ninja of a Cebu-based Digital Marketing agency, TekWorx — with ventures AdWorx, an Outsourced Ad Ops agency, and BlogWorx, a full-fledged Blog Development service. Read his Full Curriculum Vitae.

For consultancy, services, speaking engagements, blog partnerships or media invites, click here. Alternatively, get in touch with him on Messenger.

Sun Cellular Unlimited Call and Text Services To Continue Despite PLDT’s Acquisition

Just recently, the Philippine Long Distance Telephone Company (PLDT) together with JG Summit Holdings, Inc. (JGS), announced that they entered into an “all-share transaction” in which JGS will exchange stake of its telecommunication business, Digitel, for a new PLDT shares.

The merger will then pose ownership of PLDT over Sun Cellular, Digitel’s wholy-owned subsidiary in mobile business best known for its unlimited voice and SMS services. Sun Cellular is also the 2nd main competitor (next to Globe Telecom) of Smart Communications, PLDT’s wholy-owned mobile and internet business segment. Smart Communications also owns both Talk ‘N Text and Red Mobile brands running on EDGE/UMTS and 3G networks, respectively.

Now that PLDT’s acquisition of Digitel is expected to be completed in the next three months, the biggest concern for consumers is whether there would still be a good competition in the “unlimited” offers. Because for Sun Cellular subscribers, they had switched to the network probably due to the competitive offers. No worry folks, though, because PLDT just announced it will continue to offer Sun Cellular unlimited voice and text services even after the acquisition.

Founding-Editor of Cebu Tech Blogger where he shares insights in Digital Marketing, Ad Ops, Tech, Startups, Technopreneurship, Life Goals and Hacks.

He’s the brainchild and ninja of a Cebu-based Digital Marketing agency, TekWorx — with ventures AdWorx, an Outsourced Ad Ops agency, and BlogWorx, a full-fledged Blog Development service. Read his Full Curriculum Vitae.

For consultancy, services, speaking engagements, blog partnerships or media invites, click here. Alternatively, get in touch with him on Messenger.

PLDT Acquires JG Summit’s Digitel; Sun Cellular to Benefit 3G and Broadband Services of the Philippine Telco Juggernaut

The Philippine Long Distance Telephone Company (PLDT) and JG Summit Holdings, Inc. (JGS) announced Tuesday, the acquisition of Digital Telecommunications Philippines, Inc. (Digitel) by the Philippine Telco juggernaut, PLDT.

Digitel is the country’s second-largest fixed-line telecommunication company by the Gokongwei family-owned JGS Holdings; and is the owner of the Digitel Mobile Philippines, Inc. or better known for its brand as Sun Cellular.

The acquisition is an “all-share transaction” in which PLDT will take over 51.55% of Digitel’s total share, amounting to Php 74.1 billion, and in exchange – JGS Holdings will get 12.8% of PLDT’s stake plus a seat at the Telco’s Board of Directors. The acquisition is expected to be completed by the end of the second quarter this year.

Though it’s obvious that PLDT (which operates its wireless subsidiary, Smart Communications Inc.) would have the full control of Digitel – the disclosure to the Philippine Stock Exchange says “mobile operations of Digitel will remain separate and intact”; to maintain and capitalize on Sun Cellular’s operations to continue serving specific market segments particularly the “unlimited” service.

Founding-Editor of Cebu Tech Blogger where he shares insights in Digital Marketing, Ad Ops, Tech, Startups, Technopreneurship, Life Goals and Hacks.

He’s the brainchild and ninja of a Cebu-based Digital Marketing agency, TekWorx — with ventures AdWorx, an Outsourced Ad Ops agency, and BlogWorx, a full-fledged Blog Development service. Read his Full Curriculum Vitae.

For consultancy, services, speaking engagements, blog partnerships or media invites, click here. Alternatively, get in touch with him on Messenger.