The digital signage industry in the country is less visible than its photographic counterpart. There are areas in major cities across the country where they are mounted visibly along major routes easily catching the attention of pedestrians and motorists. However, their minimal use in general still cannot be denied. Why is it not in full use in outdoor signages?
The reason may coincide with the prevailing global condition where digital signage is concerned. And the main culprit is standardization.
Formerly, there was no standard to base signages on to integrate varying peripheral devices. This lack limited possibilities to improve digital signage installation and repairs. Thus, work was often difficult. However, when the introduction of the Intel Open Pluggable Specification or OPS happened in 2010, the signage industry finally saw it. There had to be a signage standard, and OPS defined a common standard that opened up new opportunities for business.
7 Major Factors for Digital Signage
The realization of a digital signage standard really depends on the application of seven important factors, namely:
1. Signage design
2. Software used
3. Hardware used
4. Network connection
5. Business model
Before the signage industry saw this picture, there was no standard to talk about. Thus, integration was a problem among vendors and that limits the growth of the digital signage industry.
NEXCOM’s general manager, Steven Wu, says the absence of standard lessened investments poured into the industry and that affected the effective use of signages. Not enough suppliers could supply users with complete digital signage accessories, especially when repairs needed some spare parts replaced. Some available suppliers even offered bungling devices and that virtually almost sabotaged the industry.
The OPS standard introduced and defined a general signage mechanical dimension with an equally standardized electrical interface for electronic signage display. Now, more players can join in and contribute to the growth of the industry, fast-pace it, and enhance its development. That meant more entities in the business profiting, and that translated into bigger investments poured in.
Interoperability between Brands
The OPS standard also managed to resolve the issue of interoperability or the possible use of differently branded spare parts together in one electronic signage device. This paved the way to more innovations and upgrades that coincided well with semiconductor technology advances. This was possible due to the modular nature of the OPS, making it easy to squeeze in other compliant technology and permitting increased graphics and processing features.
Enter Intel AMT
Moreover, the entrance of Intel AMT into the picture made possible multiple remote management possibilities like switching on or off displays. This became possible the moment OPS modules and Intel AMT linked. Software and firmware updates became possible, repairing broken down operating systems was doable, and hard drive crashes were easy to troubleshoot. Intel AMT also helped by keeping track of specific information about software and hardware inventory. It also aided in error-free operations and manages and monitors massive deployments.
The interactions by OPS, NEXCOM, and Intel AMT alone prove the effectiveness of bringing more players into the same enterprise to produce more and better results. Probably, this is the development needed by the industry in the Philippines as well.
Founding-Editor of Cebu Tech Blogger where he shares insights in eCommerce, Digital Marketing, Ad Ops, Tech, Startups, Technopreneurship, Life Goals and Hacks.
He’s the brainchild and ninja of a Cebu-based digital agency, TekWorx.Digital, with ventures TekWorx, (eCommerce and Digital Marketing), AdWorx (Outsourced Ad Ops for Publishers) and BlogWorx (full-fledged Blog Development service). Read his Full Curriculum Vitae.