Amazon Officially Announced their First-Ever Smartphone – the Amazon Fire Phone!

Amazon Officially Announced their First-Ever Smartphone – the Amazon Fire Phone!

Talks have been going around the web for quite sometime now about Amazon releasing their first ever smartphone. Nothing was ever confirmed until yesterday, when the company officially announced the Amazon Fire Phone. Catch the specs, features and details after the break!

Although a lot of people are having mixed reactions on Amazon’s first smartphone now that it is officially out of the bag, there’s just no doubt that the Fire Phone is worth checking out.

Upfront is where the 4.7 inch 720p display with 590 nits of brightness and Corning Gorilla Glass 3 protection sits, with a rubberized frame and aluminum buttons. And then there are these 4 cameras placed on each corner of the front part of the phone–a total of four–for the Fire Phone’s 3D interface. It’s a little intriguing, but we’ll talk about it briefly on the latter part of this article. Flipping to the phone’s back, is where you’ll find the 13 megapixel main camera accompanied by a LED flash.

Amazon Fire Phone 1

The Amazon Fire Phone is powered by a slightly dated Qualcomm Snapdragon 800 processor with a 2.2GHz quad core CPU, Adreno 330 GPU and 2 GB of RAM. Storage wise, there’s a option for either a 32 GB or 64 GB of ROM. It’s also a given that the phone is LTE capable.

Amazon Fire 2

During the official unveiling, the Amazon Fire Phone comes with 2 special features–among others. First is the Firefly app. It’s an exclusive app that lets users identify things around you using the phone’s camera or microphone. Once recognized, the app lets you know if the item, song or TV show is actually available on Amazon, for easier and faster purchase. Now that’s just very clever of Amazon. Users can fire up the Firefly app via the dedicated button located on the side of the phone.

As for the 3D interface mentioned above, it is for the Amazon Fire Phone’s unique head-tracking system called Dynamic Perspective. Using the four cameras found of the front panel of the phone each equipped with a 120-angle view and infrared light, whatever is on your phone’s display changes views or scrolls–sort of following your head as you move.

As great as the features (and specs) may sound, the Amazon Fire Phone is hardly the perfect smartphone. A deal breaker for a lot may be the phone’s OS–Amazon Fire OS v3.5. Yes, it is based on Google Android, but, it is heavily skinned just like what the Kindle Fire tablet line sports, so expect that Google services aren’t present here.

As of writing, the Amazon Fire Phone is exclusive for AT&T in the US for $199 (32 GB variant) under a two year contract. But, there’s also an option for a commitment free price of $649 (~Php 28k). No official word yet if the Amazon Fire Phone will officially hit the Philippine shores anytime soon.

Amazon Fire Phone official specs:

  • Amazon Fire OS v3.5 (based on Google Android OS)
  • 2.2 GHz quad core Krait 400 Qualcomm Snapdragon 800 processor
  • Adreno 330 GPU
  • 4.7 inch ( 720 x 1280 pixels ) 720p IPS LCD display with 590 nits of brightness
  • Corning Gorilla Glass 3
  • 2 GB of RAM
  • 32 or 64 GB of ROM
  • 13 megapixel (f/2.0 aperture with a five-element lens and OIS) main camera with LED flash, 1080p video @ 30 fps
  • 2.1 megapixel front facing camera
  • dual band WiFi 802.11 a/b/g/n/ac, Bluetooth 3.0, NFC, 3G/HSPA+/LTE
  • Unlimited cloud photo storage, Firefly App, Dynamic Perspective 3D Interface
  • non-removable 2400 mAh Li-ion battery
  • 139.2 x 66.5 x 8.9 mm, 160 grams

Bert Padilla

Founding-Editor of Cebu Tech Blogger where he shares insights in eCommerce, Digital Marketing, Ad Ops, Tech, Startups, Technopreneurship, Life Goals and Hacks. He's the brainchild and ninja of a Cebu-based digital agency, TekWorx.Digital, with ventures TekWorx, (eCommerce and Digital Marketing), AdWorx (Outsourced Ad Ops for Publishers) and BlogWorx (full-fledged Blog Development service). Read his Full Curriculum Vitae. For training and consultancy, services, speaking engagements, blog partnerships or media invites, click here. Alternatively, get in touch with him on Messenger.

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