Even if you’ve never owned a Nokia phone ever, I’m pretty sure with the people around you, you can easily recognize the signature of this tune.
That’s what we call the “Nokia Tune”. Do I still need to tell you about that? Well, here’s the primer.
The first phone to carry the Nokia Tune is the Nokia 2110 back in 1994. It originates from the composition “Gran Vals”, by the Spanish classical guitarist and composer Francisco Tárrega. And for the record, the Nokia Tune is played for an estimated 1.8 billion times per day or about 20,000 times per second. I won’t bore you with stats so I guess better straight to the point.J
Create your own version of the Nokia Tune and you could win $10,000
That’s right. Nokia launched a global crowdsourcing campaign to challenge people to get creative and compose their own versions of the iconic Nokia Tune. Entries can be heard, voted on and submitted at http://nokiatune.audiodraft.com.
Nokia, together with AudioDraft, world experts in crowdsourcing audio creation, are looking for a tune that is fresh, expressive, original and creative, yet distinctively Nokia. Entrants are encouraged to experiment with both old and new Nokia Tunes and can also create their own musical parts, sounds and arrangements. The tune should be a maximum of 30 seconds in length and the deadline for submission is October 2, 2011.
Nokia says ten finalists will be selected on October 5, 2011. Five finalists will be selected by public votes (“Likes”) and five finalists will be selected by a Nokia and AudioDraft professional jury. The winning tune will be selected by the jury featuring some of the most respected names in the audio branding industry.
An overall winner and five runner-ups will be selected on October 7, 2011. The five runner-ups will be awarded a prize of $1,000 US dollars with their work available for download in Ovi Store. The winner will be awarded a prize of $10,000 US dollars and will be featured in Nokia’s Brand Book. The winner’s work will be included in over 100 million Nokia devices and also be available as a free download in Ovi Store.
So if you think you got what it takes to winning this competition, go check this out!