Bert Azura Padilla

CAREER SUMMARY

High-growth Mobile and Web Monetization and Ad Operations Specialist with over 10 years of in-depth experience in IT, Media and Publishing, and Adtech companies. A Certified E-Commerce Trainer and highly technical person with average-to-advance knowledge and skills in select areas of Digital Marketing for both Publishers and Advertisers. Possesses strong ability to consistently drive online success by conceiving, developing, and executing strategies that drive revenues and growth.

ACCOMPLISHMENTS

Statistically speaking, has successfully implemented and managed Ad Operations for successful Media Startups like:

RELATED WORK EXPERIENCE

SUMMARY OF SKILLS

Website and Blog Ad Monetization

  • Google Publisher Suite (DoubleClick for Publishers (DFP), Ad Exchange, AdSense)
  • 3rd Party Exchanges and Ad Networks
  • Header Bidding (Prebid.js, RTK.io, AdBridg) and Exchange Bidding
  • Content Discovery Networks (Taboola, Outbrain, MGID, etc.)

Ad Monetization for Mobile Web and Apps

  • Google DFP Mobile, Google Admob
  • Mediation Networks
  • Facebook Audience Network

Display and Video Ads

  • Google Display Network (AdWords, YouTube, AdSense Publishers)
  • Facebook Ads (Feeds, Instant Articles / Audience Network, Instagram, Messenger)
  • Content Discovery Networks
  • Direct Publishers Placements (Media Buying)

Blog Design and Development

  • WordPress and Plugins, WebHost Manager, cPanel and Server Management
  • Angular and Ionic Framework
  • PHP, JavaScript, CSS, HTML, HTML5
  • Google AMP, Facebook Instant Articles, Apple News

Web Traffic Generation

  • Organic Search (SEO, Search Console, Site Search)
  • SEM (Search and Display)
  • Social (Facebook, Twitter; Hootsuite)
  • Bots and Notifications (Messenger Bot, ManyChat / MobileMonkey, OneSignal)
  • Email and RSS Syndications

Tag Management and Analytics

  • Google Tag Manager (GTM)
  • Google Analytics
  • Facebook Analytics
  • Facebook Pixels

Facebook Business Manager

  • Facebook Page Management
  • Audience Insights and Management
  • Ads Manager

Project Management and Productivity Tools

  • Zapier, BitBucket, Basecamp, Trello, Stride, Slack, Toggl, TMetric, etc.

eCommerce and CRM

  • WooCommerce
  • HubSpot
  • Dropshipping
  • Shopify
  • AliExpress
  • Amazon

AWARDS, RECOGNITIONS, RECENT CERTIFICATIONS

EDUCATIONAL BACKGROUND

Cebu Institute of Technology – Univ. (CIT-U), BS in Electronics and Communication Eng’g
CITE Technical Institute, Inc. (CITE), Industrial Electronics Technology

  • Outstanding DOST Scholar of 2007
  • Director’s List (2004-2007)

REFERENCES

Will be furnished upon request.

**Source: SimilarWeb
Last updated: August 10, 2018


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