What is Affiliate Marketing and How does it Work?

Many marketing strategies have been practiced by most of the merchants around the world.
From basic commodities, consumable items, high-technology gadgets, realty, multi-national businesses and ventures, etc.– these are among the many products and services that need to be sold out in every specific market.

There are a lot of questions that probably came out in your mind. You might think about affiliate marketing and ask yourself how does it work? Basically, affiliate marketing is a marketing practice based in the internet in which one or more affiliates are being rewarded, for the effort of bringing the customer to the merchant’s website and purchasing a product or services.

The website publisher, who is the Affiliate, promotes the merchants products and services by inserting a link on his website that will direct the customer to the merchant’s website. If in case the customer purchased on the merchant’s website, the merchant will pay the affiliate as a commission from the sales. This is mostly based on a pay-per-performance principle, so the merchant will pay the affiliate for every click on the link.

This marketing strategy is very effective to have a significant uplift in revenues. It is because the merchant has no more cost on advertising their products, as what other local manufacturers did. Spending on commercials is a million-dollar investment in marketing the products. But because of the power of the internet, this million-dollar budget is now basically an add-on to the revenue. The only cost here is the commission for the affiliates.

Affiliate marketing is actually a win-win strategy. Both the merchants and the affiliate benefit equally. The more efforts of referring from the affiliate, the more chances of having bigger sales to the merchant.

It is not easy making money online. There are lots of emails that go through your inboxes that contain some bogus information regarding earning money online. If one really wants to earn money, he needs to devote his time and effort for it. It is simple as saying that you can earn through affiliate marketing – but you need to work for it. Don’t believe on those spam emails.

You must keep that on your mind as a new marketer. There are lots of inspiring articles talking about people who are successful affiliates. But they did not do it as simple as what you are thinking. There are some people out there that gave up after realizing of having a real work involved. Many people and programs will pull you in so many different directions. This will lead you to feel like you’re just going to give up altogether. But I convince you, don’t definitely give up!

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Bert Padilla

Founding-Editor of Cebu Tech Blogger where he shares insights in eCommerce, Digital Marketing, Ad Ops, Tech, Startups, Technopreneurship, Life Goals and Hacks. He's the brainchild and ninja of a Cebu-based digital agency, TekWorx.Digital, with ventures TekWorx, (eCommerce and Digital Marketing), AdWorx (Outsourced Ad Ops for Publishers) and BlogWorx (full-fledged Blog Development service). Read his Full Curriculum Vitae. For training and consultancy, services, speaking engagements, blog partnerships or media invites, click here. Alternatively, get in touch with him on Messenger.

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