Goldman Sachs SEC Keywords Bought in Google by the White House

Goldman Sachs SEC Keywords Bought in Google by the White House

If you happen to type “Goldman Sachs SEC” into Google, you will see an ad via a sponsored link titled “Help Change Wall Street” that will direct you to the US President Barack Obama campaign website- Organizing for America (BarackObama.com).
The paid links are geo-targeted as it doesn’t appear in other countries searching for the keywords “Goldman Sachs SEC”. Take a look at the screenshot below:

Credit: johnrlott.blogspot.com

The White House’s political arm is said to be the one who paid for the keywords – but would not say how much. According to the NYPost.com,

The tactic provided the latest evidence of how Obama and the Democratic National Committee are using the Securities and Exchange Commission’s bombshell fraud suit against the financial giant to push financial-reform legislation through Congress.

But showing it, too, was gearing up for a political fight, Goldman Sachs hired Obama’s former White House counsel, Gregory Craig, Politico reported last night.

You may also like to watch this video uncovering the little detail of buying keywords in Google to direct people to BarackObama.com.

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Bert Padilla

Founding-Editor of Cebu Tech Blogger where he shares insights in eCommerce, Digital Marketing, Ad Ops, Tech, Startups, Technopreneurship, Life Goals and Hacks. He's the brainchild and ninja of a Cebu-based digital agency, TekWorx.Digital, with ventures TekWorx, (eCommerce and Digital Marketing), AdWorx (Outsourced Ad Ops for Publishers) and BlogWorx (full-fledged Blog Development service). Read his Full Curriculum Vitae. For training and consultancy, services, speaking engagements, blog partnerships or media invites, click here. Alternatively, get in touch with him on Messenger.

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