Highest Average Downloads Per App Goes to Nokia Ovi Store, 160 Percent More than Apple App Store

Highest Average Downloads Per App Goes to Nokia Ovi Store, 160 Percent More than Apple App Store

The stats say it all; Nokia has lesser number of applications on its Ovi Store compared to Apple App Store.

With more than 1 billion downloads to date, the total number of approved iOS apps has already reached the 500K mark; while that of Symbian platform is still trailing less than tenth of Apple’s figure. But is it really a bad thing for Nokia? Well, not always, according to German-based research firm research2guidance. Nokia having fewer apps at its Ovi Store means lower competition between app publishers, and could be an advantage for its apps to be downloaded several times in a day giving the fact that Nokia has large user base. And the same goes to other players like Microsoft and RIM.

Based on previous quarter’s results of its smartphone application monitoring report, the firm says “that those applications published on the less popular platforms, such as WP7 marketplace or Blackberry’s AppWorld, generate significantly more downloads compared to the Apple App Store.”

Click to enlarge

From the figure above, the Nokia Ovi Store has received 160% more on average app downloads than Apple App Store. The Windows Phone 7 Marketplace and the BlackBerry AppWorld also received higher average app downloads than Apple App Store with 80% and 43% more, respectively. Apps from Android Market, however, were downloaded daily 5% less than iOS apps in the previous quarter.

Well, seems quite promising for Symbian developers, indeed. But it would have been better if we can see which and what type of apps are being downloaded. Press release follows below.

Click to Read Press Release

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Bert Padilla

Founding-Editor of Cebu Tech Blogger where he shares insights in eCommerce, Digital Marketing, Ad Ops, Tech, Startups, Technopreneurship, Life Goals and Hacks. He's the brainchild and ninja of a Cebu-based digital agency, TekWorx.Digital, with ventures TekWorx, (eCommerce and Digital Marketing), AdWorx (Outsourced Ad Ops for Publishers) and BlogWorx (full-fledged Blog Development service). Read his Full Curriculum Vitae. For training and consultancy, services, speaking engagements, blog partnerships or media invites, click here. Alternatively, get in touch with him on Messenger.

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