HTC Investing $300M to Beats Electronics, HTC Devices with Beats Audio Expected Later This Year

HTC Investing $300M to Beats Electronics, HTC Devices with Beats Audio Expected Later This Year

HTC Corporation, one of the leading smartphone makers today, and Beats Electronics LLC, the company known for its Beats by Dr. Dre audio experience — announced a strategic partnership and investment worth $300M.

“The HTC and Beats by Dr. Dre partnership is an opportunity for two world-class companies to redefine the smart phone industry and define the future,” said Jimmy Iovine, Chairman of Beats by Dr. Dre and Chairman and CEO of Interscope Geffen A&M Records which is a division of Universal Music Group and a stakeholder in Beats. “For Beats by Dr. Dre, this represents a critical step in our continued mission to clean up the destruction of audio caused by the digital revolution; and reengineer how sound is delivered so that the consumer feels the music the way that the artist intended.”

“Beats has found a unique way to harness popular culture in a manner that is unlike any other brand today,” said Peter Chou, CEO of HTC Corporation. “It’s an exciting brand that has been built around providing something very special, and we believe our strategic partnership will provide customers with unbeatable sound on HTC phones. We obsess over every detail of a consumer’s mobile experience and audio is a critical part of that experience.”

Beats by Dr. Dre is a very popular brand in a variety of headphones and speakers, and it’s only the HP computers which I knew featuring Beats Audio. Oh, there’s the TouchPad as well. This partnership though is pretty obvious that HTC will earn an exclusivity of Beats Audio in phones. And I believe it won’t be coming to HP’s future webOS phones anymore.

The PR says that Beats Electronics will continue to operate autonomously with Iovine as Chairman and Luke Wood as President & COO with its current business partnerships that include Monster Cable Products Inc., Hewlett-Packard and Chrysler Group LLC. Iovine will also continue serving as Chairman of Interscope Geffen A&M Records.

We can expect the first Beats-powered phone to launch later in 2011. Read official press release after the break. [via]

Click to Read Press Release

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Bert Padilla

Founding-Editor of Cebu Tech Blogger where he shares insights in eCommerce, Digital Marketing, Ad Ops, Tech, Startups, Technopreneurship, Life Goals and Hacks. He's the brainchild and ninja of a Cebu-based digital agency, TekWorx.Digital, with ventures TekWorx, (eCommerce and Digital Marketing), AdWorx (Outsourced Ad Ops for Publishers) and BlogWorx (full-fledged Blog Development service). Read his Full Curriculum Vitae. For training and consultancy, services, speaking engagements, blog partnerships or media invites, click here. Alternatively, get in touch with him on Messenger.

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