Intel Launches Ivy Bridge Processors in Cebu

Intel Launches Ivy Bridge Processors in Cebu

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It’s quite obvious that we seldom talk about significant players in the PC business like Intel, perhaps due to the fact that we only see new product releases once a year; or every so often such company announces what’s next on its roadmap yet isn’t exactly of the interest of mainstream consumers.

I’m talking about financial reports and investor relations alike, as well those product development updates for enterprise customers such as the latest server chips and etc. But when we talk about new developments of Intel’s processors for mainstream users, there’s no doubt the chip maker earns substantial buzz in the tech arena.

You probably have already heard about Ivy Bridge since last year when Intel officially demonstrated such processor as the successor to Sandy Bridge. But it was just recently that Intel Philippines officially introduced the new Ivy Bridge processors here in Cebu. I’m not exactly sure though as to which the codename “Ivy Bridge” was named after (Intel processors codenames are mostly named after Places), but the first time you hear the name – it does sounds promising, really. Or is it?

So What is Intel Ivy Bridge?

The “Core i” series of Intel processors have already been in the market for a couple of years now. In fact, if my memory serves me right, the first Core i7 processor (under Nehalem micro-architecture) came out sometime in 2008 (Hardcore gamers, anyone?). The “Core i” series is technically considered as powerful processors for mid-range and high-end consumers and that’s probably one of the reasons why Intel continue using that brand whenever it releases new chips for such type of market.

For the uninitiated, Ivy Bridge is the codename for the micro-architecture of Intel’s new sets of processors carrying the “Core i” brand. Intel is marketing Ivy Bridge as the “3rd generation Intel Core processors”, simply because it’s the first micro-architecture to use Intel’s 22nm Process Technology. For reference, the 1st generation Intel Core processors are those based on 45nm Process Technology (Nehalem micro-architecture) and the 2nd generation Intel Core processors are those manufactured using Intel’s 32nm manufacturing Process (Sandy Bridge micro-architecture). So it’s basically from 45nm, to 32nm, and now 22nm!

It might be confusing for some, but the Ivy Bridge only means one thing: Overall performance is faster than its predecessor Sandy Bridge. More specifically, Ivy Bridge is promised to offer 5-15% increase in CPU performance and 25-68% increase in GPU performance (through the chip’s integrated Intel HD Graphics 4000).

Ivy Bridge on UltraBooks, High-End Desktops, and AIO’s

Intel Philippines showcased several ultrabooks at the event and though not all models were available for our testing and viewing pleasures – the company announced that we can expect more than 35 new ultra-sleek and ultra-responsive Ultrabook systems in local stores within this month. These “next wave” of Ultrabook devices are all powered by Intel Ivy Bridge processors, designed for every type of users – be it a gamer, a media enthusiast, and mainstream user alike. Intel also announced that Ivy Bridge processors are made available for high-end desktops and in sleek All-In-One (AIO) computers as well.


Founding-Editor of Cebu Tech Blogger where he shares insights in eCommerce, Digital Marketing, Ad Ops, Tech, Startups, Technopreneurship, Life Goals and Hacks. He's the brainchild and ninja of a Cebu-based digital agency, TekWorx.Digital, with ventures TekWorx, (eCommerce and Digital Marketing), AdWorx (Outsourced Ad Ops for Publishers) and BlogWorx (full-fledged Blog Development service). Read his Full Curriculum Vitae. For training and consultancy, services, speaking engagements, blog partnerships or media invites, click here. Alternatively, get in touch with him on Messenger.

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