Nokia Handsets to Run Microsoft’s Windows Phone 7 OS

Nokia Handsets to Run Microsoft’s Windows Phone 7 OS

Every hint of partnership possibilities between Nokia and Microsoft just started from a previously leaked memo three days ago in which the current CEO of the Finnish mobile maker, Stephen Elop – a former Microsoft executive went on suggesting that his company is “standing on a burning platform” and that they have to decide a radical “change of behavior”.
The metaphorical memo was an indication of a possibility that somehow Nokia would either use Google’s Android OS or Microsoft’s Windows Phone 7 platform.

With a steady decline of its Symbian platform that Android even surpassed its sales in the last quarter of previous year, Nokia has to rethink its strategy in the competition. The Meego project could probably redefine Nokia’s position in the Smartphone market, but with the swift development of its rivals’ mobile ecosystem – it could just leave them further and further behind.

Citing the final words of the said memo, Nokia’s CEO said:

We are working on a path forward — a path to rebuild our market leadership. When we share the new strategy on February 11, it will be a huge effort to transform our company. But, I believe that together, we can face the challenges ahead of us. Together, we can choose to define our future.

And now is the day to learn that “new strategy” of Nokia. The Finnish mobile maker, together with Microsoft, announced its plans for a broader strategic partnership that will combine both its strengths to build a new global mobile ecosystem. It couldn’t be a big surprise that Nokia selected Microsoft over Google. The two companies actually reached an agreement back in 2009 regarding the development of a mobile version of MS Office suite to work on Nokia phones.

Though both companies still have to finalize the partnership, here are among those interesting information we got what Nokia and Microsoft will be working ahead:

• Nokia will adopt Windows Phone as its primary smartphone strategy, innovating on top of the platform in areas such as imaging, where Nokia is a market leader.
• Nokia will help drive and define the future of Windows Phone. Nokia will contribute its expertise on hardware design, language support, and help bring Windows Phone to a larger range of price points, market segments and geographies.
• Nokia and Microsoft will closely collaborate on development, joint marketing initiatives and a shared development roadmap to align on the future evolution of mobile products.
• Bing will power Nokia’s search services across Nokia devices and services, giving customers access to Bing’s next generation search capabilities. Microsoft adCenter will provide search advertising services on Nokia’s line of devices and services.
• Nokia Maps will be a core part of Microsoft’s mapping services. For example, Maps would be integrated with Microsoft’s Bing search engine and adCenter advertising platform to form a unique local search and advertising experience.
• Nokia’s extensive operator billing agreements will make it easier for consumers to purchase Nokia Windows Phone services in countries where credit-card use is low.
• Microsoft development tools will be used to create applications to run on Nokia Windows Phones, allowing developers to easily leverage the ecosystem’s global reach.
• Microsoft will continue to invest in the development of Windows Phone and cloud services so customers can do more with their phone, across their work and personal lives.
• Nokia’s content and application store will be integrated with Microsoft Marketplace for a more compelling consumer experience.

Here’s a video featuring Nokia CEO Stephen Elop and Microsoft CEO Steve Ballmer while they announced the partnership at a press conference during the Nokia Strategy and Financial Briefing today.

Now, we don’t know yet what could be Nokia’s plan for the on-going MeeGo project or if they will even let Symbian slowly head towards extinction. Surely, we’ll know. Stay tuned!

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Bert Padilla

Founding-Editor of Cebu Tech Blogger where he shares insights in eCommerce, Digital Marketing, Ad Ops, Tech, Startups, Technopreneurship, Life Goals and Hacks. He's the brainchild and ninja of a Cebu-based digital agency, TekWorx.Digital, with ventures TekWorx, (eCommerce and Digital Marketing), AdWorx (Outsourced Ad Ops for Publishers) and BlogWorx (full-fledged Blog Development service). Read his Full Curriculum Vitae. For training and consultancy, services, speaking engagements, blog partnerships or media invites, click here. Alternatively, get in touch with him on Messenger.

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