“Yesss, Yaman” Campaign by OLX Philippines Got More and More Cebuanos into Online Buying and Selling

“Yesss, Yaman” Campaign by OLX Philippines Got More and More Cebuanos into Online Buying and Selling

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It was back in 2006 when Sulit first launched in the country, allowing us Filipinos to buy and sell pre-loved items over the internet. Many people got into it, especially people with businesses since Sulit provided an easier way for them to reach their targeted customers. But it was March of this year when Sulit announced that they are rebranding into OLX Philippines.


Since the OLX.ph rebrand, the Philippine’s top E-commerce classified ads site took more aggressive steps like producing commercials to get more people into buying and selling second-hand items online. Recently, they announced a new campaign called Yesss, Yaman! Movement aimed to get even more people into selling. The premise of the movement is to attract the next 1 million Filipinos into selling their preloved items that they don’t get to use anymore but is still working. With this, Filipinos can improve their lives by de-cluttering homes while making money out of it at the same time.

And true to form, a lot of people really got into it. Yesterday, during a press conference held by OLX Philippines here in Cebu, they proudly announced data showing that to date, there’s an average of over 2,000 new ad postings a day in Cebu alone.

OLX Philippines Co-founder and CEO RJ David

“Since the launch of our ‘Yesss, Yaman!’ campaign in Cebu, many locals have joined OLX in buying and selling secondhand items. Cebuanos have finally recognized the potential monetary value of many unused items in their household,” said co-founder and OLX Philippines CEO RJ David. “We believe there’s more untapped wealth sitting in their houses, just gathering dust.” he added.

According to a study conducted by TNS on behalf of OLX Philippines from June to July 2014 covering 500 urban households coming from Cebu and Metro Manila, majority of Filipinos who have plans of selling unused items are open to engaging in online selling.

Back when OLX was known as Sulit, 85% of ads posted on the site are B2C or Business to Consumers. But today, 60% of OLX ads are already C2C or Consumer to Consumer postings. And again, according to the data presented by TNS, if Filipinos engage more into C2C deals, a whooping Php 21 billion worth of items can be sold — a Php 3.5 billion alone from unused but still functional mobile phones, Php 1.5 billion on clothing and Php 552.4 million on shoes.

“Sellers can earn extra cash from from stuff they don’t need while buyers can get a better deal because pre-loved items usually sell at a much lower price than brand new items,” said Regina Aguilar, OLX Philippines’ Senior Marketing Manager for Cebu.

OLX Philippines’ Yaman Checklist

During the press con, OLX Philippines presented a sample Yaman Checklist as part of the Yesss, Yaman! study. It’s basically a checklist of items in good condition that you can sell together with the total possible earnings you can get from them.

Singer, songwriter and VISPOP 2013 Grand Champion Jewel Villaflores singing the Cebuano version of the OLX Yesss, Yaman! jingle

Also, as part of the said press conference, OLX Philippines launched the Cebuano spin-off of the Yesss, Yaman! jingle we’ve been hearing on Cebu radio airwaves since last September. Together with the music video, the Cebuano version stars the singer, songwriter and VISPOP 2013 Grand Champion Jewel Villaflores.

Finally, OLX Philippines announced that they are opening a Cebu office before the year ends. Currently, their headquarters is located at the Ortigas Center in Pasig City.

Watch the catchy Cebuano version of the OLX Philippines Yesss, Yaman! jingle on the video embedded below.

Founding-Editor of Cebu Tech Blogger where he shares insights in eCommerce, Digital Marketing, Ad Ops, Tech, Startups, Technopreneurship, Life Goals and Hacks. He's the brainchild and ninja of a Cebu-based digital agency, TekWorx.Digital, with ventures TekWorx, (eCommerce and Digital Marketing), AdWorx (Outsourced Ad Ops for Publishers) and BlogWorx (full-fledged Blog Development service). Read his Full Curriculum Vitae. For training and consultancy, services, speaking engagements, blog partnerships or media invites, click here. Alternatively, get in touch with him on Messenger.

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