Smart Bro Starter Plug-It: Is it Really Cheaper than Smart Power Plug-It?

Smart Bro Starter Plug-It: Is it Really Cheaper than Smart Power Plug-It?

Smart Communications has a new broadband product called Smart Bro Starter Plug-It and is advertised as the most affordable broadband connection.

Smart Bro Starter Plug-It

But is it really the most affordable broadband connection? If I have to say my opinion, I don’t think so. Here’s why…

Smart Bro Starter Plug-It is yet another broadband dongle or broadband stick which complements Smart’s current product on the same lineup – the Smart Bro Power Plug-It. It complements in a sense that consumers now have an option to buy the cheaper Starter Plug-it, which retails at only Php 995, compared to the Power Plug-It which is priced at Php 1,245. True that Starter Plug-It is very much cheaper by Php 250 compared to Smart Bro Power Plug-It or even compared to competing product from Globe Telecom, the Tattoo Broadband Stick, or even Sun Cellular’s broadband stick – in which each prepaid kit from these networks will cost you the same Php 1,245.

Smart Bro Power Plug-It

For us to understand the real “value-for-money” with this new Smart Bro Starter Plug-It, it’s better to compare this with Smart current product, the Smart Bro Power Plug-It. Note that I assume both of these devices run on the same wireless technology, same coverage, and same maximum Throughput.

Obviously, if you do the math, Starter Plug-It is very much affordable than Power Plug-It, just if we’ll only talk about the 1-time fee for each prepaid kit. But the catch is, Smart Bro Power Plug-It prepaid kit is bundled with 120 free hours of web surfing for 5 days, which is way more than just 1 hour free surfing you’ll get from Smart Bro Starter Plug-It. At a usage fee of Php 20 for every 1 hour, 120 free hours translate to Php 2,400. And logically, that’s how much you’ll get if you purchase Smart Bro Power Plug-It at a 1-time fee of Php 1,245. Although 120 free hours of web surfing for 5 days means that you have to go online 24-hours a day to maximize the offer; even if you just stay online 8 hours a day for 5 days, you still get a total of Php 800 worth of free usage. Do you get the point?

Of course Smart Bro Starter Plug-It is still a good prepaid offer for those who can’t consume 12.5 hours in the first 5 days. If you’re confused, 12.5 hours equals to Php 250 – the price difference of Smart’s two Plug-It or broadband stick prepaid kits. If you’re a heavy user and want to make use of the free 120 hours internet, I suggest you better choose Smart Bro Power Plug-It. Or look for the same product from Globe Telecom and Sun Cellular, which I mentioned earlier, if you prefer other networks.

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Bert Padilla

Founding-Editor of Cebu Tech Blogger where he shares insights in eCommerce, Digital Marketing, Ad Ops, Tech, Startups, Technopreneurship, Life Goals and Hacks. He's the brainchild and ninja of a Cebu-based digital agency, TekWorx.Digital, with ventures TekWorx, (eCommerce and Digital Marketing), AdWorx (Outsourced Ad Ops for Publishers) and BlogWorx (full-fledged Blog Development service). Read his Full Curriculum Vitae. For training and consultancy, services, speaking engagements, blog partnerships or media invites, click here. Alternatively, get in touch with him on Messenger.

This Post Has One Comment

  1. Last December 30th, I bought the Starter Plug-It for 995. I was happy because it says I have 120 INTERNET hours for FREE. But last night, January 4th, I couldn’t connect to the Internet. I re-loaded it and voila, it’s back on! I guess 120 INTERNET hours starts from the time you first used your plug-it, and runs continuously even when you disconnected it. Does anyone have a similar experience?

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