Sony Sells the W Series Sports Walkman in a Bottle filled with Water!

Sony Sells the W Series Sports Walkman in a Bottle filled with Water!

Sony is upping the ante in terms of marketing waterproof devices with the W series Sports Walkman, as they are selling the waterproof Walkman device in New Zealand packaged inside a bottle filled with water.


Sony in New Zealand turned to Auckland-based ad agency DraftFCB, who suggested the marketing gimmick, proving that the W series Sports Walkman’s waterproof feature is very much a real deal. The “Walkman in a Bottle” is being sold in New Zealand from vending machines in public places like gyms.

Sony WalkMan Sports W

The W series Sports Walkman can stay submerged continuously at a depth of up to 6.6 feet or 2 meters and is currently retailed in the US for $99 or around Php 4,500. Other features include a 4 GB of internal storage that can store up to approximately 1,000 songs, easy drag and drop music management from iTunes and Windows Media and a battery life of up to 8 hours in a single full charge. Alternatively, charging the device for just 3 minutes can give you a battery life of up to an hour, thanks to the QuickCharge feature.

Watch the demo video of the W series Sports Walkman being sold inside a bottle of water in New Zealand below. [via]


Bert Padilla

Founding-Editor of Cebu Tech Blogger where he shares insights in eCommerce, Digital Marketing, Ad Ops, Tech, Startups, Technopreneurship, Life Goals and Hacks. He's the brainchild and ninja of a Cebu-based digital agency, TekWorx.Digital, with ventures TekWorx, (eCommerce and Digital Marketing), AdWorx (Outsourced Ad Ops for Publishers) and BlogWorx (full-fledged Blog Development service). Read his Full Curriculum Vitae. For training and consultancy, services, speaking engagements, blog partnerships or media invites, click here. Alternatively, get in touch with him on Messenger.

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