Sony is upping the ante in terms of marketing waterproof devices with the W series Sports Walkman, as they are selling the waterproof Walkman device in New Zealand packaged inside a bottle filled with water.
Sony in New Zealand turned to Auckland-based ad agency DraftFCB, who suggested the marketing gimmick, proving that the W series Sports Walkman’s waterproof feature is very much a real deal. The “Walkman in a Bottle” is being sold in New Zealand from vending machines in public places like gyms.
The W series Sports Walkman can stay submerged continuously at a depth of up to 6.6 feet or 2 meters and is currently retailed in the US for $99 or around Php 4,500. Other features include a 4 GB of internal storage that can store up to approximately 1,000 songs, easy drag and drop music management from iTunes and Windows Media and a battery life of up to 8 hours in a single full charge. Alternatively, charging the device for just 3 minutes can give you a battery life of up to an hour, thanks to the QuickCharge feature.
Watch the demo video of the W series Sports Walkman being sold inside a bottle of water in New Zealand below. [via]
A self confessed gadget enthusiast, Phillip Joanino is a Registered Nurse by profession. He graduated with BS in Nursing from Centro Escolar University in Manila, circa April 2013. He’s a certified Apple fanboy, the go-to person when it comes to the latest tech updates and knows the hippest and trendiest places and events around the Metro.
What makes Phillip an Apple fan boy? Currently, he’s got a Black iPod Nano 3rd Gen, a White iPad with Retina display, a White iPhone 4S, a Gold iPhone 5S and a 13-inch Mid 2013 MacBook Air. He’s also got a BlackBerry 9700 on the side, as well as a Intel Core i5 Samsung QX-410 notebook.