Sun Cellular Unlimited Call and Text Services To Continue Despite PLDT’s Acquisition

Sun Cellular Unlimited Call and Text Services To Continue Despite PLDT’s Acquisition

Just recently, the Philippine Long Distance Telephone Company (PLDT) together with JG Summit Holdings, Inc. (JGS), announced that they entered into an “all-share transaction” in which JGS will exchange stake of its telecommunication business, Digitel, for a new PLDT shares.

The merger will then pose ownership of PLDT over Sun Cellular, Digitel’s wholy-owned subsidiary in mobile business best known for its unlimited voice and SMS services. Sun Cellular is also the 2nd main competitor (next to Globe Telecom) of Smart Communications, PLDT’s wholy-owned mobile and internet business segment. Smart Communications also owns both Talk ‘N Text and Red Mobile brands running on EDGE/UMTS and 3G networks, respectively.

Now that PLDT’s acquisition of Digitel is expected to be completed in the next three months, the biggest concern for consumers is whether there would still be a good competition in the “unlimited” offers. Because for Sun Cellular subscribers, they had switched to the network probably due to the competitive offers. No worry folks, though, because PLDT just announced it will continue to offer Sun Cellular unlimited voice and text services even after the acquisition.

“Our intention is to maintain Sun’s current offers and further improve them. One clear opportunity is mobile broadband,” said PLDT President and CEO Napoleon L. Nazareno. “Leveraging the combined networks of PLDT, Smart and Sun, we plan to expand the reach and raise the quality of mobile broadband services for Sun subscribers. This is in line with our Internet for All advocacy.”, Nazareno added.

Sounds interesting, eh? Well, at least in my own opinion, that would really makes sense and that answers everyone’s doubts of possibly waving goodbye to Sun’s best offers.

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Bert Padilla

Founding-Editor of Cebu Tech Blogger where he shares insights in eCommerce, Digital Marketing, Ad Ops, Tech, Startups, Technopreneurship, Life Goals and Hacks. He's the brainchild and ninja of a Cebu-based digital agency, TekWorx.Digital, with ventures TekWorx, (eCommerce and Digital Marketing), AdWorx (Outsourced Ad Ops for Publishers) and BlogWorx (full-fledged Blog Development service). Read his Full Curriculum Vitae. For training and consultancy, services, speaking engagements, blog partnerships or media invites, click here. Alternatively, get in touch with him on Messenger.

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