A decline in the country’s tech sales has been recorded during the last quarter of 2013 as the Philippines has been hailed “Asia’s 2nd most Optimistic Consumers” in the recently conducted Nielsen Consumer Confidence Index despite the devastating aftermath of Typhoon Yolanda, leaving many dead and homeless in the Central Philippine Region.
In the said study conducted between November 11 – 29, 2013, a result of above 100 denotes consumer optimism, while anything below 100 indicates a pessimistic behavior. Indonesia got a consumer index of 124 during Q4, while the Philippines came second with 114 — still an impressive number because it was then when typhoon Yolanda struck the Country. “As expected the sentiment of Filipino consumers went down as a result of the devastation of typhoon Yolanda,” according to Nielsen Philippines Managing Director Stuart Jamieson. “As a consequence, they are examining their personal finances closely and are becoming more cautiously optimistic and dynamic in their choices around spending and saving.”