RIM or Research in Motion announced on Wednesday that it has renamed the company as simply just BlackBerry. The Canadian phone maker is now officially operating as BlackBerry worldwide.
The company decided to formally adopt the name of its brainchild, the BlackBerry smartphone, as its very own name, consolidating its brand into a single solid global identity. And that should make things simpler and easier to recall mentally, especially to the global market: BlackBerry by BlackBerry.
Now Trading as “BB”
BlackBerry will now trade on the Toronto Stock Exchange as simply but also eye-catchingly “BB.” On the NASDAQ however, it will be “BBRY.” All this will start on Monday, the 4th of February 2013.
Not only that. The company also changed its website URL from www.rim.com to www.blackberry.com. In case some people wonder why they’re not connecting to the company website, they’re probably using the old address. And as with the website URL change, so with the email address be in the offing—with the expected @blackberry.com suffix. (more…)