Sun Cellular Unlimited Call and Text Services To Continue Despite PLDT’s Acquisition

Just recently, the Philippine Long Distance Telephone Company (PLDT) together with JG Summit Holdings, Inc. (JGS), announced that they entered into an “all-share transaction” in which JGS will exchange stake of its telecommunication business, Digitel, for a new PLDT shares.

The merger will then pose ownership of PLDT over Sun Cellular, Digitel’s wholy-owned subsidiary in mobile business best known for its unlimited voice and SMS services. Sun Cellular is also the 2nd main competitor (next to Globe Telecom) of Smart Communications, PLDT’s wholy-owned mobile and internet business segment. Smart Communications also owns both Talk ‘N Text and Red Mobile brands running on EDGE/UMTS and 3G networks, respectively.

Now that PLDT’s acquisition of Digitel is expected to be completed in the next three months, the biggest concern for consumers is whether there would still be a good competition in the “unlimited” offers. Because for Sun Cellular subscribers, they had switched to the network probably due to the competitive offers. No worry folks, though, because PLDT just announced it will continue to offer Sun Cellular unlimited voice and text services even after the acquisition. (more…)

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PLDT Acquires JG Summit’s Digitel; Sun Cellular to Benefit 3G and Broadband Services of the Philippine Telco Juggernaut

The Philippine Long Distance Telephone Company (PLDT) and JG Summit Holdings, Inc. (JGS) announced Tuesday, the acquisition of Digital Telecommunications Philippines, Inc. (Digitel) by the Philippine Telco juggernaut, PLDT.

Digitel is the country’s second-largest fixed-line telecommunication company by the Gokongwei family-owned JGS Holdings; and is the owner of the Digitel Mobile Philippines, Inc. or better known for its brand as Sun Cellular.

The acquisition is an “all-share transaction” in which PLDT will take over 51.55% of Digitel’s total share, amounting to Php 74.1 billion, and in exchange – JGS Holdings will get 12.8% of PLDT’s stake plus a seat at the Telco’s Board of Directors. The acquisition is expected to be completed by the end of the second quarter this year.

Though it’s obvious that PLDT (which operates its wireless subsidiary, Smart Communications Inc.) would have the full control of Digitel – the disclosure to the Philippine Stock Exchange says “mobile operations of Digitel will remain separate and intact”; to maintain and capitalize on Sun Cellular’s operations to continue serving specific market segments particularly the “unlimited” service. (more…)

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